Each generation of the family took an active role in keeping Ermenegildo Zegna’s vision alive, and the first boutique opened in Paris in 1980. This was followed by London stores in 1983 and Milan stores in 1985. When the Palace Hotel opened its boutique in Beijing in 1991, it became the first western luxury men’s clothing store to open a boutique in China, in line with its founder’s entrepreneurial spirit.

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