Eren Group, which wants to continue its success in the retail sector in different sectors, established Devanlay – Eren Tekstil Sanayi ve Ticaret A.Ş. in 1990 with the partnership of the world-renowned French Devanlay Group. While the company was producing licensed products of Lacoste products, Er-De Pazarlama A.Ş. started to distribute these products. This cooperation, which provides the foundations of Eren Perakende, is also accepted as the beginning of a new period in the sector. Eren, which added the world fashion giant Burberry to its brands in 2005, continued its association with world brands by acquiring the distribution rights of Gant in 2012. Eren Retail, which launched the SuperStep concept, which is a multi-brand shoe chain, with an important decision in 2012, offered the convenience of reaching many world brands under the same roof.

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