ADD BEAUTY TO YOUR HOME WITH SIRMAISON Our business which was founded in 1995, has renewed under the brandname “Sirmaison” after Sirin Yalcin joined as a partner with Rosella Karabacak. At Sirmaison, the destination for those who pay special attention to their homes, one can find many World-famous brands for tableware, silverware and accessories created from gold, silver, crystal and other precious materials. We can proudly count the World-famous French brands Ercuis, a leader in the field of sterling silver cutlery and Raynaud Limoges, one of the oldest producers of quality tableware. In our shops you will breath taking pieces from 30 world known brands such as Lalique, Moser and Baccarat in our Crystal department, J.L. Coquet and Marie Dage in porcelains. Greggio and Michael Aram in accessories. For newlyweds preparing their wedding lists Sirmaison offers a one stop shop, covering all their needs from a wide-ranging mix of brands and products. You can find many beautiful pieces which will become special additions to your home and daily life at Sirmaison’s 5 stores and numerous corner and concept locations throughout Turkey.

Zara Home

Zara Home incorporates the latest ideas and designs into everyday living. Recognizing that fashion is as much about the way we live as who we are, Zara Home updates its ranges twice a week, tapping into contemporary styles and evergreen sensibilities to create the latest aesthetics for interior living. Zara Home presents two collections a year, following the same rhythm as the Group’s fashion brands.

Vakko Home

The story begins with Şen Şapka (“Merry Hats”), a small millinery shop started by Vitali Hakko, leading to 84 years of success.Şen Şapka is renamed Vakko, and sets up Turkey’s first’s silk dyeing workshop in Kurtuluş, İstanbul, where the foundations of Vakko’s unrivalled expertise are laid.


To make life easier for consumers mission in Turkey with more than 150 stores carrying the retail world and within Tefal, Rowenta and Krups brands that contain industry-leading retail groups is small home appliances.